Marketing Trends in the Club Industry

What’s happening in the North American club marketplace?

BILL MCMAHON SR.

Tuesday, February 14, 2012, 1:30 PM Eastern Standard Time - Click here to REGISTER NOW

Marketing Trends in the Club Industry - What are the major trends impacting the North American club industry in terms of new member recruiting; member retention; member participation in club activities and events; facilities marketing and what are some major strategies to deal with these trends.

William (Bill) P. McMahon, Sr., AIA, OAA, Chairman

Since its founding in 1983, the McMahon group has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. As CEO of McMahon Group , Bill has assisted more than 1,200 private clubs across the United States, Canada, Asia, Europe and the Caribbean to set and achieve strategic business goals and growth.

As the co-author of McMahon Club Trends® , the comprehensive research reports on strategic issues facing private clubs, Bill is able to share with you current global trends in the club management business along with proven strategies.
 

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