Seth Godin is one of the current guru’s on marketing, respect and the ways ideas spread – here are some of his thoughts on how to keep it simple

Just one more thing?

“If you had an hour with your team or your boss or a prospect, how many things would you tell them?

Do you have a laundry list of ten or twenty or fifty ideas you want to share? Six things you want them to do? A dozen changes that are important?

One reason that blog posts have become such a powerful way to spread ideas is that a typical blog post is about just one thing. One.

Why not give that a try? Use your time, all your time, to sell just one thing. Go deep. Sell. Then stop.”

Posted by Seth Godin January 31 at http://sethgodin.typepad.com/seths_blog/2007/01

We all make New Year’s Resolutions and by now, most of us have either forgotten about them or if we do remember them. According to Alan Deutschman (http://blog.fastcompany.com/archives/2007/01/)

“ you should realize that you’re up against some really tough odds. Marti Hope Gonzales, a professor of psychology at the University of Minnesota, found that six weeks into the new year, 80 percent of people have already broken their New Years resolutions or can’t even remember them anymore.

One of the most common New Years resolutions is to go on a diet, and we all know that’s hard, but it’s still shocking to realize exactly how difficult: a National Institutes for Health study found that 97 percent of people who lose weight wind up gaining it all back within five years.”

If you’re interested in looking further into these issues, please pick up a copy of my new book “Change or Die: The Three Keys to Change at Work and in Life.”

While making a resolution to change for the better is important and sticking to that resolution even more so, finding ways to improve your chances of success in bringing about change in your personal and professional life as well as your organization will be the topic of many blog posts in the months ahead.

Welcome back – hope you had a peaceful holiday season with family and friends.

We have great plans for our Chronicles in 2007. In the past, our focus has been our “news” – where we have been and what we have done. This year, we want to focus on our blog – we will still keep you in the loop as to our comings and goings but we want to use the blog to expand our horizons, generate discussion and share ideas.