Managing Your Brand Perception
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Each time you click “send,” the e-mail being delivered says a lot about you and your organization. Are you practicing appropriate e-mail etiquette, or are your e-mails conveying messages that are hurting your reputation and credibility as well as that of your organization?
More and more businesses are discovering the importance of establishing specific corporate guidelines regarding e-mail practices. There is an assumed informality surrounding e-mail usage, but e-mail is no different than any other form of business communication.
Your contacts form opinions about you and your business based on your e-mail communications and how you use technology. Improper e-mail usage can give someone the perception that you lack education, have limited experience with technology, or lack credibility.
Mastering your e-mail skills can go a long way toward forging the most professional image you can with potential clients, existing customers, and anyone else you communicate with via e-mail.
What do your emails say about you and your organization?
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