There has been shift in recruiting strategy from telling candidates (push information) to listening to and engaging candidates (pull information) – you have to fish where the fish are.

The Aberdeen Group recently examined the use, the experiences, and the intentions of more than 250 diverse enterprises that are currently using or evaluating social media monitoring and analysis solutions. They then measured the year-over-year performance in four key metrics to distinguish Best-in-Class companies:

• 86% of the Best-in-Class improved time between marketing and delivery of results  
• 94% of the Best-in-Class improved overall client satisfaction levels
• 84% of the Best-in-Class improved their overall ability to identify and reduce risk
• 84% of the Best-in-Class improved the overall number of practical innovations derived from social media monitoring and analysis

Survey results show that the firms enjoying Best-in-Class performance shared several common characteristics with respect to social media monitoring and analysis. For example:

• 65% of Best-in Class companies have a formalized process in place for monitoring client-generated content
• 52% of Best-in Class companies have dedicated personnel devoted to social media monitoring
• 42% of Best-in-Class companies have a formalized process for detecting potential threats to the brand

The research also indicated that to achieve Best-in-Class performance, companies must:

• Secure buy-in at the C-suite level because, more than technology, social media monitoring and analysis involves business process and organizational changes, including the hiring of dedicated personnel
• Adopt new metrics for measuring success