A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogging can be an excellent way for a business to get to know its community of customers; personally. Blogging is not about one way communication, but about ongoing, dynamic, multi-directional conversations. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.

Blogger is a blog publishing system owned by Google. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007. The Google Toolbar has a feature called "BlogThis!" which allows toolbar users with Blogger accounts to post links directly to their blogs. Blogger offers multiple author support, making it possible to establish group blogs and a template editing feature, which allows users to customize the Blogger template.

Employee Attraction Use of Tool:

• It makes it easy to add and update content, so there's always something fresh on the site
• It helps establish a relationship with visitors and build a climate of trust.
• Potential employees get to know you and know about your company through your blog

What you will learn:

• What blogs you should follow in your industry
• What blogging software will work best for you
• When to blog and when not to blog
• What it takes to maintain a blog