LinkedIn is a business-oriented social networking site launched in 2003 that is mainly used for professional networking. As of December 2007, its site traffic was 3.2 million visitors per month, up 485% from the end of 2006. As of May 2008, it had more than 24 million registered users, spanning 150 industries. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are referred to as Connections. Users can invite anyone (whether a site user or not) to become a connection.

Employee Attraction Use of Tool:

• Employers can list jobs and search for potential candidates
• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them
• Position yourself as an employer of choice with professionals from your industry
• Share your subject matter expertise through Q&A

What you will learn to do:

• Set up a professional profile, complete profile increases connectivity
• Join the right groups to connect with industry professionals
• Use LinkedIn for reference checking, through testimonials
• Establish and grow a professional network quickly
• Learn to Look-Listen-Choose…then…Act