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Click on the titles below to learn more about each of these webinars. All webinars will be recorded for future reference and use. So should you not be able to attend one of the webinar you still will be able to review the material provided from one of our leadering experts. Marketing Trends in the Club Industry - What are the major trends impacting the North American club industry in terms of new member recruiting; member retention; member participation in club activities and events; facilities marketing and what are some major strategies to deal with these trends. What is that specific mix of marketing communications tools that clubs rely on to build their businesses? From the traditional print newsletter to blogs and webinars, Bill McMahon Jr. shares his experience with traditional tactics and the use of new media to help club managers to achieve their strategic objectives. What is that specific mix of marketing communications tools that clubs rely on to build their businesses? From the traditional print newsletter to blogs and webinars, Bill McMahon Jr. shares his experience with traditional tactics and the use of new media to help club managers to achieve their strategic objectives. This webinar will deal with websites, SEO, blogs, research and other tactics to achieve key objectives, expand awareness and reduce marketing costs. The falling cost of video production and the huge volume of information on the Internet have made video a critically important communications tool. This webinar will show managers what to do and how to put it to their most effective use to achieve business growth.
McKinley Solutions has put together this exclusive five-part series of one-hour webinars designed to address all aspects of club marketing from strategies to tactics. In it, you and your management staff will learn the latest marketing trends facing clubs; find out how to build an effective marketing strategy; learn what other clubs are doing that’s working for them; and then receive detailed information on how to use new media and video to build your businesses.
This webinar series will benefit everyone from club directors and the CEO to all department managers from food services and facilities to the pro shop. We’ll talk about the core issues: how to retain members; how to attract new members; how to increase attendance at club functions and events; and, how to sell your facilities to the outside community.
Learn from the leading experts
For this webinar series, we’ve assembled the best subject matter experts in the business:
Bill McMahon Sr., President CEO of the McMahon Group , will share market trends throughout the club industry. Rick Coyne, founder and CEO of Club Mark who has helped private cubs throughout the world, will help position your club to maximize awareness in your market and achieve strategic business objectives. Bill McMahon Jr , also of McMahon Group will share with you what marketing tactics, both traditional and new media, work best for clubs throughout North America. Doug Hay , a recognized leader in the use of social media as a powerful marketing tool for small and medium-sized business, will share his insight on how to put social media to work to retain members, solicit new members; market facilities and improve attendance at club events. When it comes to video Kyle Hosick walks the talk. He’ll show you how to use video cost effectively to meet your needs. Additional Resources:
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